More than talking, having attitude and good practices in traffic is the focus of the educational campaign of Detran-RN. The concept of the campaign was based, in part, on a popular Brazilian saying, easing the assimilation and understanding of people, dialoguing with those who value the theory, but puts the practice of good attitudes in life and traffic in first place.
Advertising Agency:Executiva Propaganda, Natal, Brazil
Creative Director:George Wilde
Art Director:Cortez Pereira