One of the newest challenges in digital is the potential to pull real life emotion and feelings into our campaigns. But how do you really do that? How is it represented? You’ll probably remember seeing the Kraft Smile Tagging App, or the Prigat real time smile stations and Unilever’s Smile Activated Ice Cream from Cannes… But here is a real time version, measuring the mood an entire city.
The Feel-O-Meter is created via cameras placed around Berlin, streaming footage back to a facial recognition system that detects the mood of people walking around the city in real time, with that feed then controling a huge face atop a lighthouse.