“The sooner you advertise here, the better.”
Interbest and Y&R Amsterdam used an overweight male stripper to build awareness of their billboard visibility. The start of a series – the guy keeps stripping until an advertiser buys the space to save everyone.
Advertising Agency: Y&R Not Just Film, Amsterdam, Netherlands
Copywriter: Robin Zuiderveld
Art Director: Marq Strooy
Photographer: Morad Bouchakour
Production Manager: Tilly van Duivenbooden