McDonald’s Pick ‘n’ Play

McDonald’s via DDB Stockholm recently used an interactive billboard game in Stockholm called Pick ‘n’ Play to offer free food from a nearby restaurant. This was the latest in agency DDB Stockholm’s innovative outdoor advertisements for the fast food giant.

Pedestrians walking by were invited to use their smartphone as a controller in a digital paddle game similar to the classic Pong. By visiting the website, people could choose which reward they wanted and then use their finger to swipe up and down on their touchscreen phone to move the paddle. If they lasted more than 30 seconds, they got a coupon for the reward they chose and could collect their free fast food treat from a McDonald’s restaurant.

Agency: DDB Stockholm
Country: Sweden
Creative Director: Andreas Dahlqvist
Art Director: fredrik simonsson
Art Director: Lisa Karlsson
Art Director: Gustav Holm
Copywriter: Martin Lindestaf
Copywriter: Daniel Vaccino
Copywriter: Magnus Jakobsson
Digital Project Manager: Merwan Maaruf
Designer: PM Jonsson

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