Metro: Goodbye former large Metro, Welcome to the new smaller one

To celebrate the move to its new edition (change of format and layout), the free newspaper Metro has made a giant paper boat and put water in the Seine!

Vidéo Metro a changé ... "La révélation de metrofrance" avec 6AM (groupe Fullsix)

The brand was subsequently transformed into photocall to enable its readers to say goodbye to the newspaper, a picture

The brand was subsequently transformed into photocall to enable its readers to say goodbye to the newspaper, a picture

Metro free daily newspaper has changed! It’s smaller, easier to read and more broadcasted… in other words, much better than the former one!

Advertising Agency: 6:am / Fullsix Group, Levallois Perret, France
Creative Directors: Alexandre Veret, Emmanuel François Eugène
Art Directors: Julien Korach, Eric Landowski
Copywriters: Eric Landowski, Julien Korach
Production: Les Fils de
Director: Jonty Toosey
Music: Concorde

The TV Commercial titled Goodbye former large Metro, Welcome to the new smaller one was done by 6:am advertising agency for product: Metro (brand: Metro) in France.

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