Miele Vacuum Cleaner: Tunnel

Our task was to promote the “monster suction” of the extra powerful Miele S8 vacuum cleaner. We created an online video that shows how the machine can vacuum absolutely everything.
We turned a well-known tunnel in Slovakia into a pipe of the Miele S8. The pipe indeed vacuumed everything – even cars and trucks.

Advertising Agency: Mayer McCann Erickson, Bratislava, Slovakia
Creative Directors: Boris Prexta, Vlado Slivka
Copywriter: Juraj Stehlik
Art Director: Peter Bruško

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