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Powerade presents: the world’s first “Workout Billboards”. Billboards, which are an advertising and training machine at the same time. By using the ad you could prove directly: You have more power than you think!
Advertising Agency:Ogilvy & Mather, Berlin, Germany
Creative Director:Tim Stubane, Birgit Van Den Valentyn
Art Director:Matthias Bauer, Moritz Carls, Stephan Westerwelle
Copywriter:Janne Sachse