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Words with Friends? Hell no, this is scrabble Wi-Fi, where you challenge yourself to win free Wi-Fi minutes in places where there isn’t any, buy turning scrabble words into passwords to access the Wi-Fi connection for as long as you are good at spelling words on Scrabble!
Scrabble armed special vans with a portable Wi-Fi connections, sent them around Paris to find the places where people needed better internet connections the most, and then challenged them to join the ‘Scrabble Wi-Fi Network’ to win their free minutes. I Love this.