Traffic also responds. Don’t text and drive.
The use of mobile phones while driving is the third largest cause of road traffic deaths in Brazil. According to NHTSA (National Highway Traffic Safety Administration – USA), the use of the device increases by 400% the risk of accidents. Rate reaffirmed by the CESVI’s study (Center for Experimentation and Road Safety), which states that looking away to respond a message at 80km/h is comparable to driving for a whole football field extension with eyes closed.
Advertising Agency:Fields360, Brasilia, Brazil
Managing Director:Ruskaya Zanini
Chief Creative Officer:Thiago Reis
Art Director:Vitor Fubu