What will it take to make you care about the environment?
Through these ads, Earth Day Canada wanted to tell people that just because they don’t always see the environmental implications of their actions, doesn’t mean they don’t exist. It urges people to care for the environment as if it directly affected their life.
Advertising Agency: DDB, Toronto, Canada
Creative Directors: Denise Rossetto, Todd Mackie
Associate Creative Director: Paul Wallace, Matt Antonello, Paul Riss
Art director: Rebecca May
Copywriter: Domenique Raso
Agency producer: Rose-Ella Morrison / AdRules
Account managers: Katie Musgrave
Photographers: Paul Lang, The Orange Apple, Raina+Wilson