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When one reads books, he/she starts living it and identifies (or not) with main hero. These print ads for the Mint Vinetu bookstore, which sells lots of classics, focuses on the idea of becoming someone else.
And provokes people to try on different personas.
“Become someone else. Pick your hero at Mint Vinetu.”
Advertising Agency: Love Agency, Lithuania
Creative Director: Tomas Ramanauskas
Art Director: Gediminas Saulis
Copywriter: Tomas Ramanauskas
Photo Studio: Cyclopes-photo.com