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URL: http://realbeautysketches.dove.us
Women are their own worsts beauty critics. In fact, only 4% of women around the world consider themselves beautiful. Dove is committed to building positive self-esteem and inspiring all women and girls to reach their potential. That’s why we decided to conduct a compelling social experiment that proves to women something very important: You are more beautiful than you think.
Advertising Agency: Ogilvy, Brazil
Production: Paranoid
Director: John X Carey