Correio da Manhã: First Responsive Print Ad

Starting with the idea that one piece of paper can be as responsive as a website and that it can be adapted to all the formats we want, we created a print ad in which all the information is adapted to the space available in the page as this is folded. Like the websites that are optimized for different screen sizes, the Correio da Manhã print ad was conceived to be manually adapted to 3 formats, so that the readers can get to know the newspaper new website and how it can be easily accessed by tablet or smartphone.

Advertising Agency:Ogilvy & Mather, Lisbon, Portugal
Creative Director:Jorge Coelho
Art Director:Nuno Gomes
Copywriter:Rui Antunes
Creative Supervisor:Joao Guimaraes
Managing Partner:Francisco Costa
Account Director:Paulo Caixeiro
Account Executive:Catarina Oliveira
Tv Producer:Paulo Carrapito
Tv Production:Mixturas
Production & Logistics:Eduardo Vale, João Carrapito, Álvaro Carrapito
Packshot animation:Tiago Simões

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