Angry Birds overload!
Hash Tag Hell
The effects of online behavior: An anti-social media campaign with the tagline unplug with a book. We use ordinary paperback books to create a title that illustrates the negative side effects of social media. We motivate people to read books, to unplug and to avoid becoming just another a Facebook addict or Instagram junky.
Advertising Agency:Anti, Oslo, Norway
Art Director:Jason Kinsella
Copywriters:Jason Kinsella, Erik Heisholt
Assistant Art Director:Charlotte Bakken