Brinox: Page 67,5

Brinox, one of Brazil’s largest home appliance manufacturers, surprised Gosto Magazine’s readers in order to demonstrate the high quality of its line of knives. The magazine’s readers are caught by surprise when they turn one of the pages and realize that it is cut in half, implying how sharp the knives are. Even the page numbers were altered: going from page 67 to 67.5 on both sides, to 68. The action was created by a DDB Brasil team and an internship between DM9Sul and DDB Brasil.

Advertising Agency: DDB, Brazil
Executive Creative Director: Marco Versolato
Creative Director: André Faria, Gustavo Victorino
Art Director: Leonardo Rotundo
Copywriter: Gustavo Tasselli
Account Director: Analice Simões, Alessandra Volkweis
Planner: Maria Paula Alonso
Account Supervisor: Alessandra Volkweis
Media: Mônica de Carvalho, Silvio Calissi
Art Buyer: Clariana Costa, Alessandra Salles, Daniela Strang
Photography: Sergio Prado
Graphic Producer: Clariana Costa, Anelito Nóbrega

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