“Calorilight. Makes meals 50% lighter. Say goodbye to calories.” Advertising Agency: Euro RSCG 360, Paris, France Creative Director: Hugues Pinguet Art Director: Gael…
Monthly Archives
May 2011
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“One more in the bar. One more in the ground.” Advertising Agency: JayGrey, Australia Creative Director: Jay Furby, Nigel Dawson Copywriter: Jay Furby…
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What will it take to make you care about the environment? Through these ads, Earth Day Canada wanted to tell people that just…
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The last real umbrella store in the rainy city of Hamburg needed some help to generate footfall. Of course: without a big budget.…
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Advertising Agency: Leo Burnett, Saudi Arabia Creative Director: Charbel Nasser Art Directors: Jonathan Horner, Feras Shoujah Copywriter: Faraz Khan Photographer: Ahmed Al Mashhadi
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The Canadian Association Dogwood Initiative advocates for striking oil tanker off the Pacific coast of Canada. This initiative called No Tanker is currently…
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Advertising Agency: Shalmor Avnon Amichay/Y&R Interactive Tel Aviv, Israel Chief Creative Officer: Gideon Amichay Executive Creative Director: Tzur Golan Creative Director: Yariv Twig…
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Brazil magazine Go Outside ran an integrated advertising campaign using screen wallpapers to encourage people to put a little more outdoors in a…
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Advertising Agency: Leo Burnett, Colombia
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“The sooner you advertise here, the better.” Interbest and Y&R Amsterdam used an overweight male stripper to build awareness of their billboard visibility.…
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To raise awareness about saving whales, Sea Shepherd had the idea to design posters of the 172 whales killed during the year and…
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