Schirm & Co. Umbrella Shop: Rainvertising

The last real umbrella store in the rainy city of Hamburg needed some help to generate footfall. Of course: without a big budget. A clever guerilla stunt uses an invisible stencil that becomes visible only when it rains — thus enhancing the messaging.

Advertising Agency: JWT, Germany
Creative Directors: Till Hohmann, Kirsten Hohls
Art Director: Adrian Finzelberg
Copywriter: Dominik Schreiber
Account Supervisor: Dirk Haase
Published: March 2011


Leave a Reply

Your email address will not be published.


This site uses Akismet to reduce spam. Learn how your comment data is processed.