Our lifestyle is directly related to inhumane living conditions on the other side of the globe. In a globalized world, we are informed in more detail than ever about global deficiencies. But more information does not mean more commitment. The complexity of global relationships creates the feeling that you cannot change anything anyway. The campaign shows the German audience how directly our lifestyle is related to inhumane living conditions and asks for thought and action.
Advertising Agency:BBDO, Duesseldorf, Germany
Chief Creative Officer:Wolfgang Schneider
Creative Directors:Kristoffer Heilemann, Achim Metzdorf
Art Directors:Philipp Alings, Ines Bovenschen
Copywriters:Claudius Sperling, Dominique Becker
Art Buyer:Eva À Wengen