Volkswagen has taken package-tracking to new levels.
In Brazil, the car company used glow-in-the-dark cargo covers to protect selected containers in order to promote Volksnet, its tracking system.
Phosphorescent semis took to Sao Paolo’s roads by night in an effort to catch the eye of truckers and shipping companies and deliver the message “your cargo never disappears.”
Advertising Agency:AlmapBBDO, São Paulo, Brazil
Chief Creative Director:Marcello Serpa, Luiz Sanches
Creative Director:Bruno Prosperi, Renato Simoes
Art Director:Renato Butori
Producer:José Roberto Bezerra, Marcos Souza
Account team:Gustavo Burnier, Filipe Bartholomeu, Jose Lopes, Ana Clara Grana, Juliana Saito, Matheus Rocha