Around 8 million Indian children aren’t in class. Mostly because they have to walk for hours under the sun before they can even reach the school gate. Pedal with Pride – a part of Tour De India 2012 Cyclothon – is a humble initiative by Pride India that aims to empower these children with a set of wheels that will help them reach school.
Advertising Agency: The Red Wine Stain, India
Photographer: Shivkumar Dhale
Additional credits: Shivani Sanghavi
The Print Ad titled Dreams was done by The Red Wine Stain advertising agency for product: Pedal with Pride (brand: Pedal with Pride) in India.