Synopsis: Internet changed a lot of things, amongst them the concept of influencer.
Nowadays, anyone with a bunch of followers on social media thinks he can mobilize a thought or an idea.
That´s why we create a campaign, demonstrating that the real influencers exist long time ago and their power has taken the whole world.
Advertised brand: Arcadia / Mediatica Books
Advert title(s): The Real Influencers
Headline and copy text (in English): Spend your time with a real influencer
Media (see available options below): Print / Outdoor
Advertising Agency: Name, City, Country: Ogilvy & Mather Colombia
Agency website: ogilvy.com
Agency Twitter account: @OgilvyCo
Creative Director: CCO LATAM: John Raul Forero / VP Creative: Juan Pablo Alvarez / ECD: Julio Herazo / CD Andrés Marantá / Alejandro Camelo
Art Director: Camilo Ruano / Andrés Marantá / Alejandro Ortiz / Andrés Sánchez
Copywriter: Alejandro Camelo
Photographer: Ricardo Salamanca – SALAMAGICA
Additional credits: Production: Esteban Bohórquez
Published: Month, Year: 04/2018