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The Riot ad was developed at Bassat Ogilvy, Madrid, by executive creative director Álvar Suñol, creative director Emiliano González, copywriter Gonzalo Úrbez, art directors Chema Bercial and Marco Pitzolu, graphic production producer Pedro Pozo, photographer Santiago Esteban, account supervisors Sylvia de Sienes, Paloma Diaz, Ruth Chamorro, working with Ford marketing officer Alberto Carrero.