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The New Straits Times Behind The Scenes campaign was developed at McCann Erickson Malaysia, Petaling Jaya, Malaysia, by executive creative directors Ean-Hwa Huang and Szu-Hung Lee, creative director/copywriter/ art director Jules Tan, art director Jerome Ooi, copywriter Benjamin Ng, photographer Loh Lin Shan at ImageRom, computer artists Soon and Byee, account supervisor Andrew Pinto, account manager Alexis Young, working with New Straits Times Press marketing director Zuraida Mohamad.