Audi of America launched the 2012 Audi A7 at the 2011 New York Auto Show with a 4 foot long papercraft replica made of paper. Graphic design artist Taras Lesko started this project with 285 clean sheets of paper. Using photos and A7 blueprints from Germany, he designed 750 model pieces out of card stock, which he then printed, folded and glued together. His equipment was a laser printer, two desktop cutting plotters, glue and an X-ACTO knife. More than 245 hours later, he had created his own bold vision. The stunt is connected with the Audi Bold Design Facebook application.