Barilla: The Rooftop Match with Roger Federer

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Roger Federer pays two special fans a surprise visit for a game of rooftop tennis in a new campaign for Barilla. The fans in question are two young Italian girls who, during Italy’s coronavirus lockdown earlier this year, created a tennis court between two rooftops in their hometown of Finale Ligure. The pair, Vittoria Oliveri and Carola Pessina, became a global sensation when a video of them playing a 12-shot rally between two rooftops went viral. Struck by the girls’ passion for the game, Barilla and Federer, the brand’s ambassador and the girls’ tennis hero, decided to surprise them both on the same rooftop after lockdown was lifted.

Experiential advertisement created by We Are Social, Italy for Barilla, within the category: Food.

Advertising Agency: We Are Social, Italy
Executive Creative Director: Alessandro Sciarpelletti
Executive Creative Production Director: Daniele Piazza
Associate Creative Director: Stefano Cucinotta, Andrea Fumagalli
Senior Art Director: Daria Paraboni
Senior Creative: Laura Venuti
Art Director: Alice Martinucci
Senior Editor: Giuseppe Schiavone
Group Account Director: Sandro Amabili
Account Director: Luca Di Palma
Account Manager: Ginevra Locatelli
Writer: Francesco Pierucci
Executive Producer / BRW Filmland: Luca Orlando
Line Producer: Viviana Biondolillo
Scenografo: Eugenia Tartarelli
Montaggio: Tex – Paolo Forestale
Post-produzione Video: Tex
Post-Produzione Audio: Fonovideosynch
Regia: Beppe Tufarulo
DOP: Johan Florez
International Digital Coordinator / OMD: Roberto Facconi
International Digital Director: Fabrizio Maggioni
Consultant / Hill+Knowlton Strategies: Angelina Zoner
Senior Business Manager / Omnicom Public Relation Group: Paola Chiasserini
Client Manager: Jordana Hassan

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