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The Egyptian ministry of environment decided to launch a public initiative to reduce the hazards and harms of the illegal burning of electronic waste by launching a mobile application that people can use to send their unwanted electronics for discount coupons.
This film sheds the light on how those devices once were the center of attention and that today they deserve a second chance to be recycled and save the environment from their unsafe storage or burning.
Film advertisement created by Synergy Group, Egypt for e-Tadweer, within the categories: Electronics, Technology, Public Interest, NGO.
Credits
Advertising Agency: Synergy Advertising, Cairo, Egypt Production Company: Maradona Films