Much heavier traffic during holidays, lack of air traffic controllers, overcrowded airports… It is during this period that aircraft delays accumulate the most at airports. Based on this truth, CANAL+ Switzerland and its Havas Village Geneva agency have decided to take action by offering the “Retard Gagnant” activation, which transforms travellers’ waiting time into a pure moment of entertainment.
Advertising Agency:Havas Village, Geneva, Switzerland
Creative Director:Gabriel Mauron
Operations Director:Camille Delesalle
Art Director:Thomas Lafourcade
Junior Art Director:Leo Bonhomme, Laura Cros
Production Company:Cher Ami