To create awareness about the Al Noor Training Centre, which helps children with special needs realised their potential and find their place in society, Y&R Dubai made innovative use of the globally recognised handicap sign. A vinyl sticker with the relevant elements, ingeniously turned the handicap logo into a magician or basketball player or singer. Driving home the centre’s message to curious passers-by, on hundreds of ‘mini’ billboards across the city.
Advertising Agency: Y&R, Dubai, United Arab Emirates
Chief Creative Officer: Shahir Zag
Creative Director: Husen Baba, Wilbur D’Costa, Shahir Zag
Art Director: Husen Baba
Copywriter: Wilbur D’Costa
Planner: Nadine Ghossoub
Account Director: Uday Desai
Agency Producer: Amin Soltani
Account Manager: George Ninan