Brief: Organise a sampling event to mark the launch of OLW Crunchos – a new corn based snack with extra crunch.
Challenge: People usually pay little or no attention to the product or the brand during an ordinary product sampling event.
Solution: The Crunchometer – a machine that invited people to really sample the product.
Advertising Agency: JMW kommunikation, Stockholm, Sweden
Creative Director: Joakim Karlsson
Junior Creative Director: Samuel Garlöv
Design: Samuel Garlöv
Published: October 2011