Vivid Light Festival: Cars That Feel Installation

Here’s a pretty cool piece at the Vivid Sydney, Festival of Light, Music and Ideas, where over a million Australians flock to Sydney Harbour to check out the interactive art on show. Last year, VML Sydney created this cool piece called ‘We See Saw’ for the same festival, an investment in creative technology that agencies around Australia have started to explore since…
This piece from the guys at Soap Creative, rigs up a number of cars with sensors and projections from inside the car onto the windows to create a little bit of artificial intelligence, as the cars come to life with feelings and responses based on interaction. Enjoy #CarsThatFeel by Toyota.

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