Jive Talk: Augmented Reality CD Package

This interactive CD package was designed for Jive Talk’s latest album ‘123 Jump!’. To enhance fans’ experience with the band, we created an online animated experience using Augmented Reality and Quick Response codes.

Fold the CD case to form the stage and scan the AR code to start the band’s “live” animated performance. Watch the animated Jive Talk members perform their title track, “123 Jump!”.

The inner booklet shows each of the four band members. Scan the QR markers, place your Smart Phone over the band members’ mouths and watch the guys sing their music! Try experimenting with the music by scanning the band members at different times to remix the song, or break the song down and listen to each member individually.

Advertising Agency: Rethink, Canada
Creative Directors: Ian Grais, Chris Staples
Art Directors: Carson Ting, Todd Takahashi
Producers: Carson Ting, Todd Takahashi
Studio artists: Carson Ting, Todd Takahashi
Account supervisors: Carson Ting, Todd Takahashi
Photographer: Haruki Noguchi
Photographer assistant: Danielle Boileau
Illustrator: Chairman Ting
Programmer and Animator: Ken Malley
Web tech lead: Devin Leggett
Sound engineer: Stephen Murdoch

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