Audi: Instant Valuation Billboard

by admin

We had an Audi employee valuate cars parked in public spaces. He would register the model, year and value of the vehicle on a tablet. A flyer with an RFID tag was placed on each car’s back window. The tag stored all the information collected by the Audi employee. As the vehicle approached the exit sensor, the computer would identify all the data registered in the RFID tag and immediately display customized payment conditions for that driver and the address of an Audi dealership.

Advertising Agency:AlmapBBDO, São Paulo, Brazil
General Creative Director:Luiz Sanches
Creative Directors:Bruno Prosperi, Renato Simoes
Digital Creative Directors:Luciana Haguiara; Sandro Rosa
Creatives:Andre Sallowicz, Dudu Barcelos, Isabela Albero, Filipe Medici
Programming:Cricket Design
Rtvc:Vera Jacinto, Rafael Motta e Diego Villas Bôas
Project Manager:Glaucia Fortes
Digital Production Director:Fernando Boniotti
Account Executives:Fernanda Antonelli, Pedro Franco, Isabela Filippi
Media:Flavio De Pauw, Isabela Albero, Renan Magri


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