People are still stealing KRAFT Macaroni & Cheese. And from the looks of it, noodle theft is a gooey, cheesy crime that isn’t to be taken lightly. Kraft is raising the stakes in an advertising campaign aimed out children and their parents. In “Officer Dan”, a boy takes courage from a police officer visiting his classroom. In “Pawn Shop” a girl takes out her revenge on her greedy dad. The campaign, online at the KraftMacnCheese YouTube channel, links viewers with the Kraft Mac and Cheese Facebook page.
The Stealing Macaroni & Cheese campaign was developed at Crispin Porter & Bogusky, Boulder, by worldwide chief creative officer Rob Reilly, group creative directors Bill Wright, James Dawson-Hollis, interactive group creative director Matt O’rourke, associate creative director/copywriter Cliff Leicht, associate creative director/art director Wendy Leicht, executive integrated producer Chap Hopenwasser, senior integrated producer Kate Hildebrant, account director Kate Frazier, content management supervisor Tamsin Mariner, content supervisor Spencer Holmes, content manager Jessica Francis, assistant content manager Carrie White, director of business affairs Nancy Espinal.
Filming was shot by director Hank Perlman via Hungry Man with executive producer Cindy Becker, line producer Caleb Dewart, director of photography Eric Steelberg.
Editors were Tessa Davis and Kevin Anderson at Cosmo Street with assistant editor Zoe Mougin, executive producer Yvette Corribias and producer Esther Perls.
Music was produced at Amber Music by composer Jon Whitehouse and producer Michelle Curran.
VFX were produced at The Moving Picture Company by VFX producer Eric Mccasline