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Italian commuters were in for a big surprise one Monday morning when they boarded the Milan Metro Line 2 and got off in Tokyo.
Advertising Agency: M&C Saatchi, Milan, Italy
Creative Director: Luca Scotto di Carlo, Vincenzo Gasbarro
Deputy Creative Director: Paola Morabito
Art Director: Domenico Stragapede, Dario Marongiu, Luca Fulciniti
Copywriter: Elisa Binda
Additional credits: Interactive Partner: Silvio Meazza
Strategic Planner: Massimo Capucci
Project Manager: Marta Pettenuzzo, Marco Serrao
Head of Interactive Development: Stefani Sabbatini
Web developer: Davide Reppucci
Producer: Michela Braganti, Alessio Sorrisi
Staging: Artout Lab
Director: Edoardo Lugari
Production Company: (h) Films