Hyundai iPark app
Hyundai asked us to come up with a digital advertising solution aimed at a young, technological savvy, audience. It’s well known that parking is hell in the city. Every parking spot is worth fighting for or squeezing into, no matter how small. In addition, with the hectic urban lifestyle often people forget where they parked their cars. We decided to help Hyundai drivers park their cars and remember where they parked it. The app. also helps drivers find the nearest Hyundai service centers.
How it works:
Stand with your car mirror parallel to the bumper of the car close to you.
Take a picture of the license plate of the car further away from you.
Match the square on your screen to the license plate in the photo you took.
Confirm the match and find out if your car fits in or not.
You can share your location on facebook
After parking you can save the spot so you easily find your car later.
Looking for a service center? No worries. Hyundai iPark app locates the center that is nearest to you.
Basically, Hyundai iPark is your personal parking assistant.
Shalmor Avnon Amichay / Y&R Interactive Tel Aviv
Chief creative director: Tzur Golan
Executive interactive directors: Sagi Blumberg, Roy Cohen
Executive client director: Adam Polachek
Art director: Dan Kashani, Adva Alon
Copywriter: Nadav Raviv
Supervisor: Alon Segal, Merav Greenshtein
Account Manager: Gadi Margulian
Production Company: Pitchipoy Animation Productions
Wow, really cool app! Not sure it would be all that useful though in real life, it would require way to much patience and time to start synching a license plate in your iphone just to figure our if you can park or not. Especially since it won’t help you park in a tight spot, even if it tells you that it’s possible. Finding your parking spot later could be helpful though. All in all, it looks like a nice Ad that people will remember, but I don’t expect to see this app in the top sellers of my app store any time soon.
- January 3, 2012