IKEA: The World’s Most Liked Showroom

IKEA do some very cool social work around the world and here is one of their simpler, but just as innovative ideas, this time around the social shopping phenomenon, created by two young advertising students Jeena and John from the Willem de Kooning Academy in Rotterdam.
It takes a simple notion of utilising Facebook “Like” buttons across all the products on the website, in order to mine the data, thus creating the world’s most “liked” showroom, where customers would gain specific social shopping discounts based on what the community currently thinks the most popular products from IKEA are… Another great little student piece!

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