WWF Germany‘s Save as WWF campaign has won a Green Pencil and two Gold Pencils at the One Show, adding to gold, silver and bronze awards at the New York Festival, Silver cubes at the 90th Global Art Directors Club awards, and Grand Prix at the German Art Directors Club. Every day, entire forests are cut down to make paper. Paper that’s senselessly used to print out documents all over the world: websites, emails, even entire reports instead of those few pages that are really needed and read. This happens in spite of the fact that it’s easy to avoid printing by saving the document as a PDF. But even PDFs can sometimes also be printed out. So to stop unnecessary printing and encourage a new awareness about the use of paper, WWF Germany developed a new, green file format: WWF. A format that can’t be printed out. A simple idea that saves trees. Join in. Decide for yourself which of your documents don’t need printing — and save them as WWF.
The Save as WWF campaign was developed at Jung von Matt, Hamburg, by creative directors Doerte Spengler-Ahrens and Jan Rexhausen, art director Michael Kittel, copywriter Henning Mueller-Dannhausen, account manager Jose Luis, Carretero Lopez, Miriam Paneth, Benjamin Wenke, and Michael Bahrens, editor Florian Panier, creative director Sven Loskill, producer Simone Bitzer, and art director Alexander Norvilas.