Volvo: The new Volvo VNL – The world’s largest unboxing

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A 3-year-old truck enthusiast gets the surprise of his life. Unboxing a full-size heavy truck–the new Volvo VNL–he receives A GUINNESS WORLD RECORDS™ title.
A GUINNESS WORLD RECORDS™ record breaker: The new Volvo VNL brings cutting-edge drive-train technology, unparalleled safety systems and class-leading driver comfort to a long haul truck that delivers up to 7.5% increased fuel efficiency. That will also be hard to beat.

Advertising Agency:Forsman & Bodenfors, USA
Account Directors:Cilla Pegelow, Olle Victorin
Account Manager:Britta Malmberg
Art Directors:Kim Cramer, Anders Eklind
Copywriter:Bjorn Engstrom, Martin Ringqvist
Designer:Jerry Wass
Pr Strategist:Bjame Darwall
Planner:Tobias Nordström
Production Company:Acne
Producer:Lars Nordenson
Executive Producer:Petur Mogensen
Media Partner:Oath
Director:Torbjörn Martin
Editor:Torbjörn Martin
Music:Jonas Quant
Music Supervisor:Markus Bergkvist
Post Production:Mediamonks
Social Media:South Agency
Pr:Ogilvy, Oath, Volvo Trucks


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