Hidden truth: A SPECIAL CODE DEVELOPED TO HIDE CONTENT INSIDE OUR IMAGES.
To show the unlimited possibilities that only Corbis images could offer, we developed a special code, capable of encrypting content inside a downloaded image. These codes are nothing but a change on the way the files are encrypted, so when the user downloads the images, only by changing the extension, he can literally find hidden stories inside pictures.
To launch this new format we created a campaign about domestic violence in Spain, where user could literally enter Spanish homes and listen to what happens inside the images. The collection called “Hidden Truth” was available to download at several websites, and was meant to generate conversation, not only about the violence, a Spanish tabu, but also about the innovative way of “seeing” an image.
Advertising Agency:Cheil, Madrid, Spain
Executive Creative Director:Paulo Areas
Creative Director:Alvaro Rodriguez, Ricardo De Santiago
Innovative Creative:José Venditti, Isaac Maroto
Technology Director:Roberto Torres