Just Creative Ads

Challenge: Christmas is one of the most important, but also the most competed season for mobile operators.
Competitors fight to make themselves heard in a market, while competing with the same prices for the
same array of products. Standing out is almost impossible.

Insight: Every year, people face the dilemma of gifts. You either blurt out your wish to ensure that you get what you want and
thus sacrifice the element of surprise, or you spend a ridiculous amount of energy trying to hint
your significant other on a potential gift and still not get what you want. This holiday season, Finnish mobile operator DNA set out to change this.

Idea: DNA gave all of their ad space to consumers. People can make a wish on the website DNA.fi/toive, pick a media of their choosing and a device
they would want and then gather likes for their wish. The ones with the most likes could get their not-so-subtle hints on billboards,
TVC’s, banner ads, DNA’s Facebook page, outdoor ads, painted poster or even sung by a choir. All of this leads to surprising and fresh,
but still highly tactical advertising, that stands out from the competition.

Execution: The campaign kicked off with an elaborate stunt. A mother who wanted a new iPad Air for Christmas, was invited to pull a prank on her husband. The couple received movie tickets for a long-awaited night out. When they finally got the the multiplex, they were treated with a very special piece of pre-movie advertising, streamed live from their home. A character from earlier DNA commercials delivered the wife’s wish to the surprised husband.

Advertising Agency: Hasan&Partners, Finland
Creative Director: Mikael Nemeschansky
Art Directors: Ossi Honkanen, Mikael Nemeschansky
Graphic Designers: Ella Kivinen, Gra Monteleone
Copywriter: Jussi Pekkala
Account Director: Panu Nordlund
Project Manager: Katariina Niemi
Producers: Sivi Uitto, Kati Tammela / Bee’s Knees
Director / Stunt / TVC: Taku Kaskela
Digital Production: Byroo

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Advertising Agency: Publicis, Milano, Italia
Executive Creative Director: Bruno Bertelli/Cristiana Boccassini
Art Director: Alessandro Candito
Copywriter: Paolo Bartalucci
Director: Claudio Gallinella
Account supervisor: Federica Stragapane
Production: Bedeschi Film

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URL: http://realbeautysketches.dove.us

Women are their own worsts beauty critics. In fact, only 4% of women around the world consider themselves beautiful. Dove is committed to building positive self-esteem and inspiring all women and girls to reach their potential. That’s why we decided to conduct a compelling social experiment that proves to women something very important: You are more beautiful than you think.

Advertising Agency: Ogilvy, Brazil
Production: Paranoid
Director: John X Carey

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Brief: Creating a Brand advert that portrays Land Rover’s new claim “Above and Beyond”.

Solution: The Land Rover Defender is taking you “Above&Beyond”. To portray these limitless capabilities, we used a variety of ‘travel’, ‘outdoor’ and ‘adventure’ related books to reflect the Defender 90′s iconic shape.

Scale and location: The ad is currently running as a DPS in Namibia, South Africa, Germany, Botswana, Angola, Ghana and Zambia.

Advertising Agency: Advantage Y&R,Windhoek, Namibia
Creative Director: Patrick Held
Art Director: Steffen List
Illustrator: Steffen List
Additional Credits: Truda Meaden

“Helps strengthen, stimulate & nourish.”

Advertising Agency: McCann Healthcare, Mumbai, India

To launch Royal Roads University’s brand campaign, they placed a billboard in a shopping mall and invited people to connect with an alumnus. When people pushed the ‘connect’ button they didn’t really get what they expected.

Company: Royal Roads University
Production: Cossette, Vancouver
Country: Canada Canada

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Volvo Trucks and Jean Claude Van Damme have teamed up to perform this incredible stunt – an epic split between two moving trucks.
This is similar to last year’s “Ballerina on a tightrope” stunt (read about it here), and just as impressive.

Company: Volvo
Agency: Ingo
Country: Sweden Sweden

Advertising Agency: AGE Isobar, São Paulo, Brazil
Creative Director: Carlos Domingos
Art Directors: Cristiano Rodrigues, Cícero Souza
Copywriters: Ricardo Porto, Daguito Rodrigues, Nicholas Bergantin
Account Managers: Lilly Mattão, Melissa Volk
Media: Alice Orlando, André Zanetti, Lucas Marques
Agency Producers: Juliana Dantino, Virgínia Machado
Production Company: Easy Filmes
Director: Alessandro Yamada
Sound Producer: Jamute

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Here is the latest piece from Banksy, it’s called ‘Sirens Of The Lambs’ and is a piece of installation art, that happens to be in a truck that tours NYC (starting in, you guessed it, the Meat Packing District), stuffed with fake animals that squeal those horrible dog-toy type noises to raise awareness of the animal’s distress during harmful meat production practices.

The text at the end says:
1) Smileball – the first smile-controlled pinball game. Play online: www.smileball.ch
2) Less anger, more smiles: Thanks to its extraordinary service, KPT has Switzerland’s happiest health insurance clients.

Advertising Agency: Webguerrillas, Zurich, Switzerland