13th Street: Spyholes, Bullets, Knives

13th Street: Spyholes, Bullets, Knives13th Street: Spyholes, Bullets, Knives13th Street: Spyholes, Bullets, Knives

“Suspense in more detail. 13th Street now in HD”

Advertising Agency: Sra Rushmore, Madrid, Spain
Art Director: Pablo G. Cattaneo
Copywriter: David Titos
Photographers: Javier Peñas, Alberto Escudero
Retouchers: Reves Digital, Andrés Espinosa

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Mercedes-Benz: QR Code Trophies

Car manufacturers do anything to hide upcoming car models with those black and white patterns. Each of them do it, and the car-parazzi stalk them the world over, lying in wait to snap a photo of a new model, guessing what the new shape will really look like…
Technically that combo of car and pattern is a dormant media platform. So what if you could re-engineer it to drive wider-spread consumer hype before a new model launched? Well, you’d probably replace the pattern with QR codes right, and then it might look something like this!
Created by the guys at Jung von Matt/Alster.

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Quebec Health Ministry: Diving, Dragonfly

Advertising Agency: lg2, Quebec, Canada
Creative Direction: Luc Du Sault
Art Direction: Nicolas Boisvert
Copywriting: Luc Du Sault
Account Planners: Mireille Côté, Catherine Darius
Account Managers: Marie-Andrée Mackrous, Mireille Côté
Agency Producer: Claudia Lemire
Production House: Quatre Zéro Un, Nicolas Monette
Production House Producer: Stéphanie Lord
Media Agency: Touché!, Alexandre-Pascal Lamoureux
Sound Design: Boogie Studio

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EVOC: Indestructible Billboard

We invited people to experience the shock absorbing effect of the EVOC protective backpack.

Advertising Agency: Publicis, Munich, Germany
Executive Creative Director: Stephan Ganser
Art Directors: Michèle Imhof, Manfred Feiger, Michael Heindl, Andreas Peischl
Copywriter: Victor Haffling
Account Supervisor: Jens Goldmann

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Emart: Sunny QR code

Emart is a populair supermarket in South Korea. But they have one problem, between 12 mid-day and 13pm there are practically no shoppers at all. That is why they created this special QR Code. Only between mid-day and 13pm the code could be tagged because it worked with the sun. People could then also order products which were delivered at home.

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Video Infographic: Pinterest Statistics & Facts

Everyone seems to love a good Infographic, so I couldn’t resist posting this video infographic on Pinterest, based on the more static version called “The Marketers Guide to Pinterest” that did the rounds a month or two ago… but now appears in full video glory!
Created by the guys at MDG Advertising, the video infographic highlights just about all the key Pinterest statistics, stats and facts you might have seen or heard about this year.

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Meta Real: Virtual Fridge Lock

This product was developed for Meta Real, an eating rehab and weight loss method that has been around for over 25 years, and is used exclusively by people that adhered to the method.

Advertising Agency: JWT, Sao Paulo, Brazil
Chief Creative Officer: Ricardo John, Roberto Fernandez
Creative Director/Copywriter: Ricardo John
Creative Director/Art Director/Illustrator: Roberto Fernandez
Copywriter: Fernando Duarte
Art Director: Gabriel Gariba
Producer: Rodrigo Alberini
Photographer: Regis Fernandez

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Gatorade Run: Fun Race

GATORADE RUN developed a crazy treadmill machine called “FUN RACE MACHINE”. This machine provides arrayed 3D LED which is totally synchronizing with your running step. You can enjoy unique run experience which you’ve never seen before.

Agency : Thomas Inc. / Glider / Rhizomatiks co., Japan
Production : Taiyo Inc. / Rhizomatiks co.
Executive Creative Director: Shin Takaue
Creative Director + Art Director: Thomas Birkhahn
Creative Director + Copywriter: Kentaro Shihaku
Creative Director: Seiichi Saito
Director: Eiji Tanigawa

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Westpac Private Bank: Zeo, Full Stop, Comma

Westpac Private Bank: Zeo, Full Stop, CommaWestpac Private Bank: Zeo, Full Stop, CommaWestpac Private Bank: Zeo, Full Stop, Comma

Advertising Agency: Colenso BBDO, Auckland, New Zealand
Creative Chairman: Nick Worthington
Art Director: Lachlan Palmer-Hubbard
Copywriter: Graeme Clarke
Deputy Creative Director: Mick Stalker
Planner: Andy McLeish
Group Account Director: Paul Wilson
Account Director: Rebecca Richardson
Agency Producer: Sheridan Derby
Designer: Kate Slavin
Account manager: Lucy Sparks
Printer: Grant Longley

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ING: The “Free Throw” Challenge Billboards

ING sponsors the Basketball league in Germany and wanted to connect their offering to a younger audience at Basketball events across the country… So they aimed to leverage smart phones to create an interactive experience anyone could play, and “Free Throw Billboards” were born.
Users could connect their phone directly to the billboard, essentially turning it into a virtual basketball, to take 3 “Free Throws” in the competition. The installation required Facebook Connect, powering a live broadcast to friends and family, along with a wall post of you in action shooting virtual basketballs.

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