Advertising Agency:Happy People Project, Istanbul, Turkey
Creative Team:Yasar Akbas, Atilla Karabay, Selcuk Akyuz, Tugce Kadioglu, Mert Sönmez, Ugur Islim
Client Services:Orçun Onural, Basak Tetik, Özge Tuygur
Strategy Planner:Emel Goker, Özlem Akbaş
Agency Producer:Mine Işıklar
Film Director:Tomaso Cariboni
Producers:Cihan Öktem, Tolga Topcu, Cagdas Deger, Eser Firat
Advertising Agency:Happy People Project, Istanbul, Turkey
SFCAHT (San Francisco Collaboration Against Human Trafficking) Human Trafficking: Unchained SF
For many, San Francisco is the iconic city by the bay – shrouded in fog, with her iconic cable cars and Golden Gate Bridge. But, not many know the city as a sex trafficking hub. Everyday, thousands of victims are put to work in illegal brothels around the city – and more are offered online by their pimps. A life of deceit, brutality, and helplessness drives many victims to the brink. Unchained SF seeks to give a voice to these silent victims, and to raise awareness of this thorny issue in a novel and thought-provoking way.
Advertising School:Miami Ad School, San Francisco, USA
Art Director:Erika Kohnen, Fleur Willems
Racing champion Jeff Gordon teams up with Pepsi MAX to pull a prank on an unsuspecting automotive journalist who had questioned the authenticity of the original “Test Drive.”
Advertising Agency:Tbwa\Chiat\Day, Los Angeles, USA
Chief Creative Officer:John Norman
Creative Director:Shawn Preston
Associate Creative Director:Will Esparza
Art Director:Kristina Krkljus, Jennifer Tranbarger, Ryan Mcneely
Copywriter:Armando Samuels, Ben Becker
Producer:Jeff Yee, Gina Kwon
Production Company:Gifted Youth
EPs:Dal Wolf, Ryan Mcneely, Josh Martin, Joe Disanto
Assistant Editor:Amy Bostrom, Thomas Tedesco
Vfx Artist:Wren Waters
Sound Mixer:Lihi Orbach
Angry Birds overload!
Hash Tag Hell
The effects of online behavior: An anti-social media campaign with the tagline unplug with a book. We use ordinary paperback books to create a title that illustrates the negative side effects of social media. We motivate people to read books, to unplug and to avoid becoming just another a Facebook addict or Instagram junky.
Advertising Agency:Anti, Oslo, Norway
Art Director:Jason Kinsella
Copywriters:Jason Kinsella, Erik Heisholt
Assistant Art Director:Charlotte Bakken
Scania invites truck driver Daniel to the 2014 Scania Driver Competitions by putting him to the test – with the help of some very unusual cargo. Can you also handle more than your truck?
Advertising Agency:CP+B, Gothenburg, Sweden
Creative Directors:Gustav Martner, Bjorn Hoglund
Art Director:Dennis Rosenqvist
Client Service Director:Carl-Johan Van Heesch
Account Director:Marika Trygg
Production Company:Hobby Film
Director:Carl Sundemo, Hobby Film
Producer:Niklas Adolfsson, Hobby Film
Motion Graphics:Jorgen Bengtsson
Children ashamed of poverty would rather disappear.
Make their shame disappear instead.
Help us raise money for school kits.
Advertising Agency:Ogilvy & Mather, Warsaw, Poland
Creative Director:Jan Majle
Art Director:Joanna Biernacka
Additional Credits:Anna Lelonkiewicz, Jacek Tryfon
“What 8 grams of protein looks when you bring justice to the living room”
“What 8 grams of protein looks when you’re breaking the laws of physics”
Advertising Agency:Lowe Campbell Ewald, USA
Group Creative Director:Bernie Hogya, Ron Wachino
Executive Producer:Oliver Fuselier, Jason Baker, Brent Asbury
Business Director:Toni Velez-Lucarelli
Account Director:Jonathan Lange, Lisa Stroh
Print Producer:LL Reps
Account team:Emily Goodwin, Danielle Barish
SACO is a pioneer in the hardware retail and wholesale business, the largest total-solution home improvement superstore in the Kingdom of Saudi Arabia.
The company wanted to promote the New IXO screwdriver from Bosch, focusing on the product features as well as the additional power that the product can provide with its new lithium-ion technology.
The strategy, therefore, is to create an experiential marketing event connecting the brand and the target audience by creating an in-store display to demonstrate the product performance of Bosch IXO Screw driver.
To do so, we created a Screw Art poster with the size of 1×1 m2 using 15,000 screws, and 178 hours of drilling, under the concept ” Nailed it ” where every screw to the smallest detail was installed forming a man’s face shape.
The poster was displayed in SACO’s main outlet among the Bosch IXO screwdrivers for 2 weeks, after that it started the, 20 stores of SACO, tour. The Poster literally stopped the traffic, and before we knew it the word spread. This exhibition demonstrated the effectiveness and suitability of the Bosch IXO in every task required of it, as well as promoting SACO as a destination for design professionals and artists where they can also purchase all needed items in one easy stop.
Advertising Agency:Bold Creative Boutique, Riyadh, Saudi Arabia
Creative Director:Mohamad Baalbaki
Account Director:Abeer Alessa
Art Directors:Syed Alam, AL johara Al rasheed
Copywriter:AL johara Al rasheed
Photographers:Frame Studio, Nada Abu Sitta
Additional Credits:Fahad Awkal, Mahmoud Nasab
Makes hard work easier to handle. The new Mercedes-Benz Sprinter with innovative ECO Gear manual transmission.
People in the Sprinter target group don’t do nine-to-five jobs. Night shifts, overtime and unscheduled events place new demands on human and machine every day. It’s a good job that the new Sprinter with six-speed gearbox adapts perfectly to the individual needs of its drivers. To show that it is on hand to make light work of hard tasks, we developed the first ever font to be generated from real gear change manoeuvres: Shiftography. To generate the font, we tracked the gear change manoeuvres during a courier driver’s night shift. A complete alphabet was created from the various gear changes.
Advertising Agency:Lukas Lindemann Rosinski, Hamburg, Germany
Art Directors:Sön Becker, Christian Baur
Copywriters:Jan Hoffmeister, Tim Esser
Account Representative:Knut Simons
Postproduction:Markenfilm Crossing GmbH
Technichal installation:Adnen Abdallah
Caring strangers gave up their jackets, jumpers and scarves to help a young boy freezing at a bus stop in Norway. The social experiment was set up by the SOS Mayday action network to raise awareness about the thousands of children suffering in war-torn Syria.