During one week, 29 August — 3 September, in a specially built glass box in the waiting hall of Stockholm Central Station, passers-by can watch as clothes are hung on a washing line, only to be soiled. Log onto Ariel’s Facebook page — www.facebook.com/arielsverige — and you can win clothes by controlling a specially programmed industrial robot loaded with ketchup, drinking chocolate and lingonberry jam in real time. With designer garments as your targets, your challenge is to hit them as they swish in front of the robot at Stockholm Central Station. It´s easy: aim, stain and win. The stained garment will be sent in the post after being washed on-site with regular Ariel Actilift.
CLIENT: Procter & Gamble Nordic
AD AGENCY: Saatchi & Saatchi Stockholm
PRODUCTION COMPANY: B-Reel and B-Reel Films
PR AGENCY: MSL Nordic (MSLGROUP)
EVENT PRODUCTION: Atomgruppen