Kleenex: Share the care

In an often cold and indifferent world, Kleenex® brand set out to make a difference. We believed that people sometimes need a little nudge to do something that is inherently good. So we conducted a social experiment and captured the results on film. See what happened.
Moving forward, we hope to inspire others to be prepared to share Kleenex® care with someone in need of a little comfort.

Advertising Agency:Geometry Global, Canada
Executive Creative Director:Nuala Byles
Strategic Planning Director:Katherine Barks
Copywriter:Ian Mackellar
Art Director:Greg Mühlböck
Account Director:Jennifer Hearn
Social Strategist:Asha Davis
Social Experiment Choice Architects:Pete Dyson, Dan Bennett
Partner Agencies:Ogilvy & Mather, Mindshare, Ketchum | Canada
Producer:Margaret Callaghan
Director:Dale Heslip, Sparks Productions, Therese Brisson
Music:Creighton Doane, DL Audio
Editor:Aaron Dark, School Editing
Online:Mike Morey, Fort York VFX
Colourist:Conor Fisher, Alter Ego
Marketing & Sales:Therese Brisson
Brand Manager:Tom Houde
Integrated Marketing Plan Director:Mitch Faigan

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