Now this is one cool real life social experiment from LivingSocial. In the hope of creating some buzz and showcasing the many great discounted things you can get from LivingSocial, they decided to deck out a cab with a mystery take-it-or-leave-it challenge.
The idea was that once you are in the cab, the driver presents you with a challenge. Continue on your way or take the mystery LivingSocial experience… People would touch the screen to activate a random prize draw, which the driver would immediately take you to, to complete the experience. What a great little piece of experiential marketing! Via the guys at The Next Web.