Impaired driving tears families apart.
In Canada, stick figure decals representing family members are placed on the rear window of a vehicle as a symbol of that vehicle’s precious cargo.
Advertising Agency: FREE, Edmonton, Canada
Creative Director: Krystin Royan
Art Director: Valery Goulet
Copywriter: Jon Manning
Designers: Michael Wichuk, Andrew Benson, Vince Fournier
Photographer: Bluefish Studios