Brazil magazine Go Outside ran an integrated advertising campaign using screen wallpapers to encourage people to put a little more outdoors in a life so indoors. Computer icons in enlarged size were displayed at public parks, in green areas, simulating a live desktop, in real size. A board with Outside’s call to action was placed at the site as a signature. The action led to a Visite Seu Wallpaper website where people were encouraged to create their own wallpaper. To enter the draw for prizes, visitors were encouraged to download the icons, set them up in a beautiful place, and send a photograph to the blog. The campaign was promoted with a print and outdoor series of wallpapers.
The Visit Your Wallpaper campaign was developed at Talent São Paulo, by executive creative director João Livi, creative directors Leo Macias and Philippe Degen, copywriters Philippe Degen and Pedro Bullos, art directors Leo Macias, art director/illustrator Leandro Câmara, illustrator Guilherme Martins, advertiser’s supervisor Eduardo Camara, account manager/supervisor Erick Sobral, producers Ingo Santos and Diogo Piccinino, art buyer Mario Coelho, photographer Rodrigo Ribeiro.