Humanitas Cancer Center Anti Smoking Campaign: Smok-Ink

Smok-Ink project for Humanitas Hospital. 4000 cigarettes, 5 liters of ink, 60 mq of canvas. Enter inside smoker’s lungs.
Find more about the exhibit and the opera on

Agency: First Floor Under (TBWA\Italia, Milan)
Client: Humanitas Cancer Center

Executive Creative Directors: Francesco Guerrera, Nicola Lampugnani
Authors and Curators: Moreno De Turco, Mirco Pagano

Art Director: Moreno De Turco
Copywriter: Mirco Pagano

Artist: Gionata “Ozmo” Gesi
Assitent (artist): Mattia Turco
Producer: Federico Fornasari
Calligrapher: Virginia Ottina
Account executive: Marianna Capua

Digital Creative Director: Michele La Fiandra
Web Developer: Chiara Villotta
Art Director Digital: Federico Gatto

Production Company: First Floor Under
Experience Design: Dadomani Studio
Video Maker: Flash Factory
Music: Sheldon Cooper

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