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The Seafood Aquarium campaign was developed at Y&R Thailand, Bangkok, by chief creative officer/copywriter Trong Tantivejakul, chief creative officer/art director Marcus Rebeschini, executive creative director/art director/copywriter Jon Chalermwong, art director Somchok Kunjaethong, copywriter Parist Auttayatamavittaya, editor Watchara Eamsangsai, account managers Narong Chokpiboonkarn, Chotirot Rattanawaraha and Apiporn Kunakorn, producer Pannapa Donavanik. Photographer was Jasda Trivittyanuruk, Fiftyone Bangkok, with image composer Kae-Dad.
Filming was shot by director Panusard Thanachindawong at Film Factory, Bangkok.