Mila: The Live Fish Pack Experiment

Fresh Fish? Maybe it’s not… Just because its on ice doesn’t mean its fresh, and Mila a leading FMCG company in Poland wanted to show that their latest technology actually makes their fish as fresh as the moment you catch it, even after being frozen.
So, they created “The Live Fish Pack” experiment, where they staged a supermarket activation in the freezer section, packing their boxes with animatronics to show just how fresh their fish are! Enjoy. Created by the crew at Y&R Poland.



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