National Geographic: Live Augmented Reality
For the launch for National Geographic and UPC, we built a unique, large scale way of immersing people in some of the most amazing scenes from National Geographic’s extensive archive. It allowed us to place people right inside the content, allowing people to see themselves next to the content. In short we built 5 broadcast quality 3D scenes of: leopards, astronaut, dolphin, storms and dinosaurs. We had a huge reaction when launched last week, with tens of thousands of people interacting and 1000s more sharing pics and vids on Facebook. The event is currently running in Hungary, with three 5 day deployments.
Advertising Agency: Appshaker, London, United Kingdom
Creative Directors: Alex Poulson, Kevin Jackson
Art Director: Barnabas Nanay
3D: Vertigo Digital
Production Director: Adam Trost, Szabolcs Turányi-Vadnay