O Boticário Beauty: Interactive Vogue Print Ads

by admin

You’ve probably seen an ad like this before… Say, the AXA Interactive Print Ad from late last year. Combining motion and sound with the background of a great print ad is still pretty rarely seen, but again, here is a great example of it working a treat, created by our friends at AlmapBBDO in Brazil.
It’s a simple combination that delivers a great experience for readers. Sure, it’s not completely seamless, but it’s adding another dimension for an audience that actually wants to interact with the brand or product.

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